I am a Senior Product Designer passionate about analyzing data, identifying customer pain points, and applying design principles while seeking continuous feedback and addressing business needs.

Currenly making Travel Insurance delightful at Booking.com
Previously I've worked at Microsoft & MyHeritage

Booking.com - Travel Insurance - 2023 - present

Booking.com
Travel Insurance

Leading the design of Travel insurance  for Apps. From conducting user testings and research, early discoveries, market research, design validation, experimentation (user behaviour, UX nuances and copy) to deliveries and releases. Some of the work had a huge impact driving an increase of 66% product attach rate.

Soon

Microsoft - Viva Sales - 2022 - 2023

Viva Sales - Settings

Behind the scenes and the heart of Viva Sales (the most powerful productivity tool in Office for Sellers) where Admins control and adjust different configurations for their organization. Admins give sellers the visibility to different capabilities that will help them to be more productive in their day-to-day work and be focus on sales. This was an important pillar in Viva Sales with a huge business impact.

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Power BI Mobile - Microsoft - 2021-2022

On-boarding experience

Onboarding and first run experience for our users. Making the sign-in simpler, faster, and delightful. Minimizing empty states and leveraging content discovery for educating the user, while improving navigation, data consumption and retention.

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Power BI Mobile - Microsoft - 2020-2021

Navigation tree

Solving the complexity of data overload by creating an easy experience for user to interact and navigate between different data pages. This allows users to find and consumer their content, learn about locations and indicaton

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Power BI Mobile - Microsoft - 2021-2022

Dark mode iOS

Improving the experience for our users by allowing them to switch between the different modes, and to be the first BI application to have this feature. Leveraging the Dark mode feature to create a better workflow for our design system both for engineers and users, following by aligning old components, colors and experiences, and create high accessibility standard.

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Power BI windows - Microsoft - 2022

Goals & Scorecards

Introducing new capability to set goals, KPI, and metrics. Allowing business users to centralize important business objectives to track their progress and be on top of things.

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Power BI SaaS - Microsoft - 2019-2020

Power BI Playground

The playground is a platform for Developers and Decision-makers to explore PBI Embedded features & capabilities. My work was to redesign the whole experience, understand the current problems, creating user journeys, conducting research,  validating our designs and deliver to dev.

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