I am a Senior Product Designer passionate about analyzing data, identifying customer pain points, and applying design principles while seeking continuous feedback and addressing business needs.

A bit of history
I graduated from the Department of Visual Communications at Shenkar College of Engineering and Design in Tel Aviv in 2018, specializing in Data-visualization & UX.

I was born in Belarus and relocated twice during my life (Israel, and then Netherlands) so I am pretty good with changes. Since I was 6 years old I've been crafting and designing even before I knew what I am doing. I remember when I was 6 years old, I was gathering gum packages, paper, flowers, and creating a beautiful collage under shattered glasses pieces from various bottles, burying it all under the sand. I was collecting pieces from broken tv's and electronics, and trying to rebuild them all over again (I didn't succeed though). Crafting and exploring was always part of my DNA, while growing with OCD I learned to take those skills into analysing, managing my time, and making an order out of chaos.

I'm always open to learn, develop new skills, staying curious, and openly asking questions. I love the plants, great food, history, and traveling.

↳ Download my CV
Experience
Product designer, @ Travel Insurance on Mobile + Web  Booking.com / 2024 - Current

Product designer, SaaS/PaaS, Microsoft - D365 / 2022 - 2024
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Product designer, Mobile Native OS/Windows PC/Web, Microsoft - Power BI / 2019 - 2021
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Community developer - OFFFTLV 2019 Design conference /2019
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Product designer, Marketing designer - MyHeritage / 2019 -2018
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Internship as Graphic designer - BeeCreations / 3 Months 2017 -2018
Awards
The Kantar Information is Beautiful Awards / 2018
My work 'The ring of the Nibelungen' was one of the final 12 that nominated in the 'category Arts, Entertainment & culture'.
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IEEEVIS / 2018
Received a scholarship of Diversity & Inclusivity Certification of Excellence / 2016

Shenkar College of Engineering and Design
B.sc Scholarship / 2016 -2018 Shenkar College of Engineering and Design
What esle i do?
Cross-disciplinary
I combine my knowledge in different fields and aspects of Design: Research, Illustration, Motion, Micro-animations, GUI, Prototyping - in order to create a holistic experience across products. I am also familiar with HTML and CSS.
Data enthusiast
I love working with data, numbers & tables. I believe as designers we should leverage data and track engagements, measure success, and use it to improve both the product and our work in Design & Engineering. My work always includes numbers and telemetric.
Community Building
I helped to create multiple communities in the design field, conducting events, engaging internal & external audiences via email, social marketing techniques. Some of the initiatives: leading the Microsoft ILDC Design community, helping  OFFFTLV 2019 to develop a strong community and audience.
Cross-platform
For the last few years, I've been creating experiences for different platforms, operating systems & devices. From native iOS, Android, Windows, to Web patterns and guidelines focusing on aligned experiences for different sizes and design-languages.
Accessibility
I aspire to create accessible experiences for all humans by adhering to best practices and accessibility guidelines. From color contrast to screen readers, tab order, and components definition. People are unique, therefor we should create products for all and not for personas.
Customer journeys
A user journey is the breadth of our work. Understanding user path, obstacles, pain-points, their delights, and happy moments. Creating a user testing and journey helps me to dive deep into user interactions, solve their deepest struggles and identify Wow moments.